What We Did
- Brand Positioning
- Social Media Styling
- Website & Email
Luxton Clinic is a flourishing naturopathic clinic that is positioned to appeal to an affluent, inner suburban adult audience with a female skew. We worked closely with the clinic owners to define this person, then developed a brand position that connected with them, and includes an emphasis on Instagram posts.
We helped Luxton get the most out of Instagram by designing image and typographic styles which can be identified as expressions of the Luxton brand, and furthermore, we implemented extensive use of posts within the Luxton website. The website is bold yet welcoming, and designed mobile-first with the audience’s web use pattern in mind.